John McDowall

Firmitas. Utilitas. Venustas.

Excellent Newsletter Signup Example

Getting people to sign up for your newsletter can be a tricky task, and everyone’s trying to get their customers to do the same. I found an excellent example of how to make it clear what people are signing up for.

Intent

The Mayor: Intent? How did you establish that?
Harry Callahan: When a naked man is chasing a woman through an alley with a butcher’s knife and a hard-on, I figure he isn’t out collecting for the Red Cross!
[walks out of the room]
The Mayor: He’s got a point.

A quote from the excellent Clint Eastwood movie Dirty Harry. How do we establish someone’s intent? By observing their actions, and the context of those actions. True intent is often disguised in a veil of language and ego-based posturing, but actions in their proper context aways reveal the nature of someone’s intent.

Wallpaper: Freedom

Sometimes I get the feelin’ in my bones to make a wallpaper. So here’s one. It’s licensed with Attribution-NonCommercial, so you can do whatever you want with it as long as you attribute me, and don’t use it for commercial purposes. Have a blast.

 Freedom  License

Click through for the download link.